HelloFresh x Friends 30th Anniversary Partnership

Overview: To celebrate the 30th anniversary of Friends, Warner Bros., and Hellofresh created a limited-edition meal kit inspired by the series’ beloved Thanksgiving episode and features all the pre-portioned ingredients to recreate the sweet and savory trifle along with a one-of-a-kind custom trifle dish designed to keep the recipes separate

Launch: November 2024

Assets:

  • Photography - Location: the Friends Experience in NYC

  • Organic Social Post and Videos

  • Microsite

  • Custom Recipe Cards

Press: Good Morning America, Business Wire, Food & Wine, & Food Network

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Konnect'd Ent: After The After Party Tour (ATAP)