Underdog Sports: World Cup Campaign

Overview: Lead for Underdog Fantasy's World Cup 2026 campaign, positioning the brand around a $25M sweepstakes tied to the US men's national team, turning every match into a cultural moment for casual fans. The campaign unified three simultaneous tentpole events (the global cup, UFC Freedom 250, and the NBA Finals) under a single "All In On America" platform, with creative built around national pride, home soil, and the thrill of having skin in the game.

Launch: June 2026

Assets:

• Out of Home

• Organic Social Post and Videos

• Landing Page + App

• LinkedIn