HelloFresh x Mike’s Hot Honey Partnership

Overview: To build excitement for the summer, a custom drop ship kit, the S’mores on Fire Bundle was created in partnership with Mike’s Hot Honey. The kit includes all the ingredients to make Fully Loaded Hot Honey S’mores Nachos and Fire & Iced Hot Chocolate. Fifteen campfire inspired recipes were also added to the Hellofresh menu for customers with subscriptions.

Launch: June 2025

Assets:

• Photography

• Organic Social Post

• Microsite

• Custom Recipe Cards

Press: Business Wire