HelloFresh: T-Pain & Jimmy O. Yang Partnership

Overview: T-Pain and Jimmy O. Yang teamed up to launch new recipes with unexpected, flavorful twists. It was an exciting partnership during back to school season.

Launch: August 2023

Assets:

• TVC/OTT Spots: 30s/15s/6s

• Organic Social Videos: 15s

• Landing Page

• Paid Social Ads

• Out of Home

• CRM Emails

• Custom Recipe Cards

Video Content:

TVC Spot

T-Pain’s Social Content:

• Individual

• with Jimmy

Jimmy O. Yang’s Content:

• Individual

• with T-Pain