HelloFresh: 20th Anniversary Buddy the Elf™ Spaghetti Kit

Overview: To celebrate the 20th anniversary of the film, Warner Bros. and Hellofresh created new recipes and brought back a fan favorite, the Elf Spaghetti Kit.

Select number of kits were released over 5 days and each wave sold out in under 5 minutes.

Launch: November 2023

Meals:

• Gimbels’ Santa Cheeseburgers

• World's Best Cup of Coffee (Cake) Brunch

• Buddy the Elf™’s Snowball Cake Truffles

Assets:

• Organic Social Videos: max 15s

• Landing Pages: US and Canada

• CRM Emails

• Custom Recipe Cards

Partnership Awards:

“Best Culinary or Spirits Promotion" in the Chief Marketer Pro Awards
"On a Shoestring Campaign" in the PRNews Platinum Awards

Press Releases: US and Canada

Additional media: Forbes, Fox Business, and Romper