HelloFresh: 20th Anniversary Buddy the Elf™ Spaghetti Kit
Overview: To celebrate the 20th anniversary of the film, Warner Bros. and Hellofresh created new recipes and brought back a fan favorite, the Elf Spaghetti Kit.
Select number of kits were released over 5 days and each wave sold out in under 5 minutes.
Launch: November 2023
Meals:
Gimbels’ Santa Cheeseburgers
World's Best Cup of Coffee (Cake) Brunch
Buddy the Elf™’s Snowball Cake Truffles
Assets:
Partnership Awards:
“Best Culinary or Spirits Promotion" in the Chief Marketer Pro Awards
"On a Shoestring Campaign" in the PRNews Platinum Awards
Additional media: Forbes, Fox Business, and Romper





