Local and Mall Initiatives

Collaborate with mall marketing partners and local shops to create seasonal brand campaigns for select markets. I have also lead the signage strategy and event planning for store anniversaries as well in Chicago, San Francisco, Los Angeles, and New York City.

Most recent mall campaign in November 2020-January 2021 included the following for 30 store locations nation-wide:

• Interior and Exterior Digital Spectacular (digital screens)

• Britewalls

• Sky banners

• Print and Digital Ad Panels

• Entrance Wraps

• Escalator Wraps and Standees

Previous projects also included station dominations, newspaper ads and billboards.