New Stores
Lead 20 successful store openings across the US in key markets such as New York, Denver, Chicago and Los Angeles. Each store has its own unique strategy based on research within each market and asset support was developed for both print and digital.
General Assets:
Local Marketing Strategy Development
Store Signage and Brand Collateral
Barricades
OOH Media
Mall Media (print standees/banners and digital screens)
Weekend opening events such as Lucky Kuji (Prize Game Wall), taiko drumming and gift with purchases