Kinokuniya (Japanese Bookstore) Partnership

Collaboration with Kinokuniya to curate a dedicated bookstore space in UNIQLO stores. I work with our Product Marketing team and Kinokuniya directly to choose the best items to include on the shelves, review weekly sales and refresh the bookstore area on a weekly/bi-weekly basis based on data and upcoming popular titles.

This partnership allows customers to shop books, figures and stationary under the three pillars of Art, City and Pop Culture while incorporating UNIQLO products (if applicable). This display is currently in SoHo, NYC with similar displays located in the Disney Springs location (Florida) and 5th Avenue (NYC).